50th Post: A Lesson on Punctuation
-----
Periods, colons and dashes
Call me picky, but I believe in the power of punctuation.
You could easily blink and miss it, but only if you were blind to irony. That said, taken by themselves, neither of the two headline were odd or jarring. "Dravacky To Lose Arm," said one, introducing a sad story about major league baseball pitcher Dave Dravecky having his cancerous left arm amputated. The other, competing headline was your run-of-the-mill exuberant sports talk banner. "The Bulls Pull It Off," it exclaimed, referring to a win by Chicago's NBA franchise.
Again, nothing too strange. One was a tragic story; the other, a celebratory gusher. Nothing to pique outrage or even interest, until you saw both headlines together as the readers of the San Jose Mercury News did: Dravecky To Lose Arm The Bulls Pull It Off.
Tastelessness aside, nothing is as funny as the badly worded headline that, in all its seriousness, amplifies the buffoonery tenfold. Oten, the gaffes fall into double entendre territory. Recently, an English newspaper offered their readers a chance to win a vacation in the land of kilts and bagpipes. Sounds nice. Or at least it did, until you read closer: "Win A Cultural Break in Scotland," proclaimed the headline, and to this day I'm not entirely sure if the writer was being stupid or sly. (The Scottish tourism brochures must be novel: "Aye, lads and lassies, when you've had your fill of book learnin' and eating with utensils, come to a country where deep-fried Mars bars are a food group, deeply profound ignorance is always in fashion and the moron is king--Scotland!")
Other headlines are just dumb. "Cold Wave Linked To Temperatures," blared on that, for my money, takes the tautological crown, coming just ahead of "War Dims Hope For Peace" and "If Strike Isn't Settled Quickly, It May Last Awhile." Speaking of which, although we've had our share of labour difficulties in this country, even the most diehard union critic would probably draw the line at this point: "Miners Refuse to Work After Death." Lazy Miners! How many dead folks can claim to be gainfully employed? They should be grateful for the opportunity.
Sometimes, the trouble is simple punctuation, and the absence of even a mere comma can make the very serious sound seriously dumb. "Crowds Rush to See Pope Trample Man To Death"--well, I'd push my way to the front of the line too, if only to say I was there. Take another run at him, John Paul! I saw him move a finger! (That sounds like one tough pontiff. Better not get in his way on the same-sex marriage debate.)
Another minefield is the use of dash or colon, favourites of headline writers. It sounds final. It sounds authoritative. It also allows for "expert attribution," and that can get sticky. Here's an example: "Cause of AIDS Found -Scientists." So that's who caused AIDS! For a long time I've had it with those guys, what with their prissy white lab coats, compound molecules and smooth-talking, Bunsen-burning ways. And now we find that instead of curing cancer or the misery of psoriasis, they all got together and decided to invent some terrible new disease? Well, there oughtta be a law. Let's ban scientists, that's what I say. And while we're at it, let's get rid of science too.
I've got to admit that the missing or misplaced colon is a pet peeve. I mean, really, how difficult is it for paid professionals to follow a few basic grammatical rules? It's not brain surgery, or even science. Perhaps these "journalists" need it explained, in a language they can understand. Allow me.
How about "Column Missing Colon Makes For Real Stinker." There. Looks okay to me.